Prices, prices, prices

From BBC’s website,

The focus on reducing carbon emissions has blinded us to the real problem – unsustainable lifestyles, says Eamon O’Hara.[…]

We urgently need to think about the more fundamental concept of sustainability and how our lifestyles are threatening not only the environment, but developing countries and global peace and stability[…].

How many people are tired and weary of modern living? The endless cycle of earning and consumption can be exhausting and does not necessarily bring happiness and fulfillment. Can we do things differently, and better?

I don’t think an appeal to our better selves to change our lifestyles is going to work. And I certainly don’t want the government to tell me in detail what I can or can’t do.

What we need to do is to get the prices right. The enormous environmental problems in China and India show what happens if you don’t get prices for water, power, and pollution right. This is not at all simple and easy to do; rich OECD countries are also struggling to get to grips with it. But it is absolutely fundamental.


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