Quote of the day

From this week’s survey of business and climate change in The Economist,

Climate change is fashionable, and although fashion has the virtue of being able to transform the dull and worthy into the hip and happening, it is, by definition, transitory. Hollywood stars will probably get bored of their Priuses, and executives may become weary of mouthing green platitudes and move on to whatever branch of corporate social responsibility next catches the popular imagination.

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One thought on “Quote of the day

  1. Public concerns over specific environmental issues, such as climate change, do become trendy, overused and fade with time. But even though such intense public scrutiny fades (and will indefinitely become the punch line of many an SNL skit), it will also have served to engrain the issue in the social consciousness; and hopefully change some behaviors for the long-term.
    Erik Brand
    http://www.financingconservation.com

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