Sustainable design

Bruce Nussbaum’s perspective on design (via Endless Innovation),

Let’s take your favorite toy, designed by one of today’s design gods, Jonathan Ive and his team at Apple—the iPod. Apple does fantastic things with materials. Amazing things. And it has recycling programs for its products. But what it doesn’t do is prioritize cradle-to-cradle design. It doesn’t design a long-cycle product that you can open and upgrade over time. It doesn’t design a process that encourages the reuse materials again and again. It doesn’t demand sustainability…

Challenge Your Assumptions. Think about the mink coat. It is beyond cool. It’s sustainable. You feed those little rat-y things with garbage that you throw out or food you grow, you create something that is comfortable, beautiful and gives you warmth for your entire life, you pass it along to another generation or recycle it or simply let it disintegrate. It’s organic, after all.

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