Viral marketing

Is this viral marketing? If so, it is an unusually nasty and malignant virus (from Ambuscading via Marginal Revolution),

Advertising Age calculates that around $100million has been spent blanketing billboards and magazines with images of Bono and other “celebrities”, while the total sum raised for Africa is $18million.

Just to be clear…

  • Total spent on making Bono more famous = $100million.
  • Total spent on drugs for Africans = $18million.
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