Green is naff

– at least for luxury brands. The Financial Times Business of Fashion supplement reports that luxury brands hide that they are actually acting green so as not to look naff.

After all, “cheesy” doesn’t sell clothes. Sex and glamour do and, like it or not, those are not the first words that come to mind when you hear the words “social responsibility” or “green consumers”.

Surely that will change. Green luxury products may even become, well, another fashion trend.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s