If companies operated like aid agencies…

Chairman of the Board to CEO: “You accepted the Board’s proposal that one Key Performance Indicator should be the company’s cost/value added ratio, the higher the better. Now we are seriously lagging behind our competitors. Our costs are not rising as fast as they should. This has to change, and you will be held accountable for meeting this KPI. The Board wants to task you and your management team with an immediate 20% increase in costs.”

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